Passkeys represent a massive security leap beyond passwords, but their real value hinges on delivering a frictionless, user-friendly experience.

Brand leaders are often frustrated by poor return they see from personalization technology. Implementing passkeys, and reducing sign-in friction, can help.

“Loyalty” programs are built upon outdated authentication technology — and have become easy targets for hackers.

In this post, we'll explore six common reasons why some brands are slow to adopt passkeys and why, in reality, these reasons shouldn't slow them down.

Four reasons why now is the time for online retailers and brands to convert to passkeys and biometric authentication.

Forrester research estimates forgotten passwords can cause up to 50% of helpdesk inquiries and cost up to $70 per inquiry to resolve.

Authentication isn't just required “plumbing”. Brands lose millions with traditional password-based authentication.

For companies considering joining the passkeys revolution, one question often comes up: Should I build or should I buy?

Maybe, just maybe, the reason we like to talk about password friction so much is because we hate it. So much.

There’s a passkey revolution happening, but like other buzzy tech words, the term is often misunderstood and misused.

Once customers authenticate, we can use this first-party data to deliver world-class experiences.

Five takeaways from digital retail leaders about their current personalization initiatives.

Why did I purchase a worse flight for more money? It had something to do with loyalty — and everything to do with purchase convenience.

What happens after people make their first purchase is where real profits are made.

Over a decade ago, TechCrunch spotlighted the burgeoning trend of social logins. Today, it's biometrics & passkeys.

Passwords are the frontlines of cybersecurity, but a recent inspection paints a sobering picture.

A significant disconnect persists between the goals of commerce leaders and the reality of user registration and login systems.

We all know the weaknesses of passwords. Let's talk about passwordless.

Earlier this week another tech giant - TikTok - proudly announced the addition of passkeys.

Google made a groundbreaking announcement: the release of passkeys for all Google account holders.

With the decline of cookies, connecting with customers has become even more important.

Passwordless authentication, which uses biometric methods to verify identity, is becoming increasingly important to improve security and privacy.

Adopting passwordless login can improve user experience and conversion rates.

We'll show you how to implement QR code authentication using JavaScript and a few frameworks.

Follow these tips to increase conversions and reduce abandoned carts for your business.

Considering implementing passwordless authentication on your website? Here are a few examples.

Check out the brands that use passkeys to improve their conversion rates and reduce user drop-off rates.

Apple has announced the impending release of their passkeys security system.

You need a strategy to get users to register, and you need a way to see if that strategy works.

In this post, we'll create a simple NestJS app and integrate Passport.js into it using the Passport local strategy.

When I started in the online identity management business seven years ago, security and UX were at odds.

If you want to keep your online accounts secure, you may find that passwords don't make the cut.

Here are 10 amazing and super useful tools for web development projects.

OwnID gives you all the benefits of FIDO authentication.

Google, Apple, and Microsoft announce expanded support for FIDO passwordless sign-in.

Learn about Firebase Auth passwordless authentication pros and cons.

One of the emerging trends of passwordless authentication is magic links.

If we all only trusted each other, passwords wouldn’t exist.