u.s based position

Vice President of Marketing

Company overview
OwnID's passwordless authentication is a seamless and secure way for users to access their accounts without relying on traditional passwords. By leveraging a user's device, such as their desktop, smartphone or tablet, OwnID verifies their identity through a simple, yet highly secure and encrypted process. This approach not only eradicates the need for users to remember complex passwords but also eliminates the possibility of passwords being stolen or compromised.OwnID was founded in July 2021, the company is led by veterans of the identity industry, Dor Shany and Rooly Eliezerov. Dor and Rooly were both members of the founding team of Gigya, the leading enterprise identity management solution that was acquired by SAP and subsequently became SAP’s Customer Data Cloud.The company has R&D operations in Tel Aviv in Israel, and is scaling their commercial operations in the Bay Area.OwnID’s customers include leading global consumer brands such as Bayer, DeLonghi, Daimani, Carnival Cruises, Nestlé, International Olympic Committee, Braun, Kenwood and Nescafe, among others.OwnID’s leadership in the nascent passwordless category was recognized at the most recent CISO Choice Awards when they were chosen as the Best Passwordless Technology.
VP marketing - Job Description
As the Vice President of Marketing, you will be responsible for driving and executing the company's growth marketing strategy. You will lead a team of marketing professionals and collaborate closely with cross-functional teams to achieve aggressive growth targets. The ideal candidate will have a strong track record of driving customer acquisition, increasing revenue, and scaling marketing operations in a fast-paced, data-driven environment. The candidate will ideally have experience of growing start-ups from $1m to over $30m in ARR.
  • Develop and execute the company's growth marketing strategy to drive customer acquisition, revenue growth, and market share expansion.

  • Identify and prioritize growth opportunities by conducting market research, analyzing customer insights, and monitoring industry trends.

  • Define and build the technology landscape for optimising and analyzing lead flow throughout the funnel.

  • Define key performance metrics and develop dashboards to measure the effectiveness of marketing campaigns and initiatives.

  • Collaborate with cross-functional teams, including product, sales, and data analytics, to align marketing strategies with business objectives.

  • Optimize and scale digital marketing channels, including paid advertising, SEO, email marketing, social media, and content marketing.

  • Drive the development of high-impact, data-driven marketing campaigns across various channels, ensuring brand consistency and maximum audience reach.

  • Monitor and analyze campaign performance, leveraging insights to refine marketing strategies and improve conversion rates.

  • Stay up-to-date with industry best practices, emerging marketing technologies, and competitive landscape to drive continuous improvement and innovation.

  • Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.

  • Foster strategic partnerships and collaborate with external agencies to leverage their expertise and enhance marketing efforts.

  • Collaborate with the executive team to develop long-term growth strategies, provide insights and recommendations, and contribute to overall business planning.

  • Bachelor's degree in marketing, business administration, or a related field.

  • Proven experience (8+ years) in growth marketing, with a track record of successfully driving customer acquisition, revenue growth, and market share expansion.

  • Strong leadership skills, with the ability to inspire and mentor a high-performing marketing team.

  • Deep knowledge of digital marketing channels, including paid advertising, SEO, email marketing, social media, and content marketing.

  • Experience in data-driven decision making, utilizing analytics tools and dashboards to drive marketing strategies and measure performance.

  • Strong analytical skills, with the ability to extract actionable insights from complex data sets.

  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, stakeholders, and external partners.

  • Proven ability to manage marketing budgets effectively and optimize resources for maximum ROI.

  • Experience in a fast-paced, high-growth environment is highly desirable.

  • Up-to-date knowledge of industry trends, best practices, and emerging marketing technologies

If you are a results-oriented, strategic thinker with a passion for driving growth, we would love to hear from you. Join our dynamic team and play a pivotal role in shaping the future of our company!
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Send us an email to careers@ownid.com